#11 Copywriting: From Desperation to Salvation

 USING THE TEMPLATE FROM WORKBOOK (because I seriously kept working on this for a week without any sort of progress...overthinking, I know)

COLLEGE CAN BE SO HARD...

and so far, it's been frustrating and overwhelming and incredibly expensive.  You really want to finish college to get a real job.  You are ready to be the adult and put in the 9-5.  But, how can you find the right major and the right career?  It seems like there are too many options, and if you change your major one more time, you'll add on even more time.

College classes have not been going well.  Maybe you're tired of the lecture-based classes, but you're not sure how else to get a job.  Perhaps you're underwhelmed by the assigned readings, and overwhelmed by the tests. You don't have money to start over.  School is becoming less-exciting, and simply a hoop to jump through for a job.  You're skipping classes more and more.

But, you see your friends getting through.  You wonder how it happened so easily for them.  Maybe you keep choosing the wrong major, because you can't get through the entry-level courses.  Instead of being done in 4 years, it's now looking like it might be 6 years.  Possibly more.  You're still in the same job, because none of the general ed courses can help you get a higher paying job.  The College Advisors keep telling you to just pushing forward, and it will all be worth it.  Will it?  Really be worth it? 

If you want your time to pay off with a job, talk to a different set of College Advisors.  These advisors are focused on your career success, rather than those other advisors that only give vague advice. These College Advisors work for OTECH, a college that is focused on helping students learn career-skills to be placed in jobs.  In a couple years.  Without the hoops.  Without the lectures (thank God).  Drop by today to meet with a College Advisor that spends more time helping you get into a career and move on with your life.    

Copywriting Course Continues...3 months in

 I'm just over 3 months into the course, and I thought I'd be done by now.  Ha Ha Ha.  Jokes on me.  Even though I haven't been all that productive working in past summers, I thought this summer would be different?!...maybe?!  I guess it was a bit different, in that I had an office, so I would at least try to shut the door and get some work done.  And it probably was good, because I got through most of the hand copy and practice copy techniques, just a bit at a time.  Now that I'm to client acquisition, which will take several hours a day, it's good that the kids are in school so I can really dial down, and work diligently every day.

I watched a mindset video this week about shifting from an employee mindset to a business owner mindset, and it was great.  It's the 1st video in the client acquisition module (I wish they were numbered!!).  I loved it. I took 7 pages of notes, and I could re-watch it for sure.  And re-study my notes.  Lots of good stuff there.  It also made me feel good about moving forward.  Overall, it's been a very good week to re-set my intentions and getting better at working and knowing what to focus on next (yes, Chelli, a HUGE thank you for that focus!).  I have it now on my desk:

EVERYDAY

• client acquisition
• get good at copywriting

Everyday, work on those two.  I think I'll split my work into 2 hour blocks:  one block for copywriting practice, one block for client acquisition.  4 hours total of "work", then listening to videos / trainings while I clean / do laundry / prep dinner / etc.  That feels like a good balance of time & energy.  I am also learning that I have to get most (all) of my work done while the kiddos are at school.  Once they are home, my brain feels fragmented with different demands.  I also want to be able to be present when my kids are there.  Especially with the girls, to be ready for talking.  I know they don't want to talk everyday, but there are days that they want to...if I am there.  If I seem approachable and not working on stuff.  The girls are amazing.  They're so driven and disciplined.  It seriously blows me away.  They had their 1st regular season game last night.  They played so well.  I talked to Juliet last night about her game performance, and was too harsh and critical of her.  She looked devastated.  My role now is not her coach...I'm her mom.  Her cheerleader.  Her practice-buddy.  But not her coach.  I need to just support her.  She's a much better player than I've ever been.  I just wanted her to show how fearsome she is on the field, the way she is playing with me or at practice.  But in good time, she'll get there--and she'll get there with my support, not with criticism.  This is hard to recognize, but critical for me to change.  

Just have to include:  Noel was a good sport last night.  She played hard, and was neck-to-neck with the opposing team's forward on multiple plays.  She told me after the game, they gave each other high 5s, and each complemented the other on their level of play.  This is HUGE for Noel, because she has seen every opponent as an enemy after the game.  Last night, she played super tough during the game (as the did the opposing forward), but then when the game was done, they let the game be done and appreciated each other.  A very good move forward for her sportsmanship.  

Copywriting #10: Shared Outrage

There is a LOT of outrage (external and repressed) towards the Ivy League and similar colleges that trump exclusivity as a passport stamp to success.  This copy is for colleges in the 40-90% admittance rate that need help getting students (and parents) take their eyes off the Ivy League, and be jolted into the success they can have at these colleges.  (instead of only seeing the colleges at the extreme end of the spectrum)

Hollywood has it wrong...

     ...there are more than the 10 best colleges.  

     ...there is more than frat-parties.  

     ...more than Division I Basketball Games.  

Discover what Hollywood can't:  the real college experience.  

                         Learn.  Engage.  Succeed.  

Check out the REAL college experience at Emory and Henry College.