REALLY struggling with this one. I've been putting it off for a week (maybe longer?) I'm just gonna bust it out today, and move on.
Step One: identify the "insane" person's seemingly unattainable goal. (w/ soccer players: wanting to be on the World Cup Team.)
Step Two: lower the bar some for diminished expectation audiences (maybe not world cup right now for a 13-year old, but why not getting on to a higher ranked team).
Step Three: offer product or service (get more time on the ball w/ a soccer camp)
THE ACTUAL AD:
"That's me when I'm 19." Meg says as she watches another World Cup game. She has the schedule mapped out on her wall, watching every game. Her own team schedule is mapped out beside it...a string of losses with her current team.
Maybe she won't get on the World Cup Team at 19, but it's possible to prepare for the next round of tryouts, and get on a higher-ranked team, a team with a string of wins. A team that allows your daughter to learn more. Play harder. Definitely play smarter.
That playing smarter can start now. Help her get more time on the ball while she has the time off for summer. Sign up for Soccer Camp! Soccer Camp is a great way to work on individual skills. A great way to get more time and touches on the ball. It's what every player needs.
This local soccer camp is coached by local youth. They'll help your daughter or son work on skills they need for the next round of tryouts.
(okay for now--leaving it, and might come back to work on it later today or tomorrow. But at least it is started!)
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